To mark the completion of our 100th Mission this year, completing delivery of over 38000 cleft surgeries to children across the nation, we organized ‘A Mile for Smile’ Walkathon in Kolkata on 17th March, at Red road (near Brigade parade ground).
The event was widely promoted across the city through on-ground activation and hoarding campaigns as well as on social media to register maximum visibility and registration (event sign-ups). Over 200 registrations were done through an online campaign and 150 more enthusiasts and supporters joined on spot!
On the bright sunny Sunday morning of March 17th at 7.30 am the Walkathon was flagged off with spirited youngsters leading the way. Celebrities – Actor Sudip Mukherjee, Singer-Actor – Arindam Ganguly, Eminent Artist – Atin Basak, Singer Sayani Palit, and Music Director Prajna Dutta too joined in and walked ‘a mile for smile’ with us!
We extend our heartfelt thanks to Mr Donald White- Trustee, Love Without Boundaries Foundation for participating in ‘A Mile for Smile’ Walkathon and for sharing his encouraging words to the participants! We also thank Mr K C Hessa, Head Eastern Zone, New India Assurance Company for coming and walking with us. Many Thanks to Dr Anjana Malhotra, Trustee – Mission Smile, Col. Shivaji Samaddar (Retd.), COO-Mission Smile and to all the staff, medical and non-medical volunteers for participating in the Walkathon!
The event received huge local media attention and most newspapers and TV channels as well as online news portals carried the news of ‘A Mile for Smile’ Walkathon, thereby fulfilling our objective, to raise awareness about cleft and free available treatment.